Lily’s Kitchen Scorpion Strip
Challenge:
Lily’s Kitchen were interested in a clipstrip solution for their jerky dog treats range. As the products would be displayed in independent stores they were looking for a clipstrip format that was robust enough to be restocked many times over and that could be personalised to suit their brand.
Solution:
We proposed our Scorpion Strip, which is a semi-permanent solution allowing product to be restocked via the flexible hook or peg clip. Made from Polypropylene (PP) the unit is strong and fully recyclable, without the risk of toxic substances harming the environment. And the colour of the strip can be personalised to suit any brand.
Our Scorpion Strip Promoheader was also recommended to promote strong, bold branding whilst also stating ownership of the space for Lily’s Kitchen product. Empty unbranded units are often used for other products so strong branding can help to prevent this.
The Scorpion Strip and Promoheader are both made from PP but manufactured via different processes, so separate Pantone matches were generated for both to achieve consistency. The Scorpion Strip PP was colour matched to Lily’s Kitchen corporate green RAL number and the Promoheader print was then matched to the colour of the Scorpion Strip for a truly on-brand effect.
Result:
The colour matched Scorpion Strip and Promoheader have helped to create a strong brand presence for Lily’s Kitchen that will last and provide a premium look and feel in independent retailers.
