Serious Pig Card Clipstrip


The most suitable material for manufacturing clipstrips is Polypropylene (PP) due to its unique physical and sustainable properties, however we also offer a range of card clipstrips which for some customers is preferable, perhaps card is a better brand fit for them or has simpler perceived benefits. One such customer was Serious Pig, who wanted to launch their premium pepperoni product into independent stores via a card clipstrip option, whilst still retaining some of the key features we provide in our PP equivalent designs.


We selected the most suitable design from our card clipstrip portfolio to fit the Serious Pig product packaging. Using a strong card material ensured the product can travel safely through the whole supply chain on the clipstrip. We retained the Zigzag feature which allows the loaded clipstrip to be concertinaed into a small box ensuring less pallets, space and card are used. The card hook is designed to support the packs yet still be easily shopped once in-store. We also included a label holder for retailer pricing, which was specially designed to avoid tearing when the price label is inserted, and a reinforced hole for hook attachment. The natural ‘kraft’ card finish makes it immediately clear that the clipstrip is made from card. The 12 hooks allow for 12 packs per clipstrip to maximise the ROI within guidelines.


The design of the clipstrip uses our Zigzag feature which helps to reduce costs for materials, storage and shipping through the supply chain process. This project shows that card clipstrips can be a great success using our knowledge and insight to ensure the design is suitable for the product and placement.

Serious Pig Salami products hanging on a cardboard Clipstrip viewed from the front

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