Get the shoppers interest before they step inside
Getting shopper buy-in before they have stepped in store is nigh on an impossibility. However, with bollard covers, you get the opportunity to plant that seed seconds before they enter. It could be easy to argue that these are often overlooked by shoppers due to 'tunnel vision' whilst shopping, but the truth is that with a subliminal interruption-every single person who passes it will notice it... It's human nature.
Bollard covers are a great way of introducing your offer to the general public and when executed well they can have a big impact on the success of your campaign.
Getting shopper buy-in before they have stepped in store is nigh on an impossibility. However, with bollard covers, you get the opportunity to plant that seed seconds before they enter. It could be easy to argue that these are often overlooked by shoppers due to 'tunnel vision' whilst shopping, but the truth is that with a subliminal interruption-every single person who passes it will notice it... It's human nature.
Bollard covers are a great way of introducing your offer to the general public and when executed well they can have a big impact on the success of your campaign.
