Point Of Sale aids are a great, sometimes cost-effective way of catching the shoppers eye and drawing attention to your brand’s placement and/or offer in store.

Wobblers, floor graphics etc… can be considered to be a key part of any campaign. Sometimes subtle, sometimes brash – POS aides can really make a difference due to their placement in and around a store. You can use floor graphics to ‘draw’ shoppers to your offer that can then be highlighted with aisle fins and wobblers… what they probably won’t realise is that you’ve already given them a subtle hint before they even came into the store with your bollard covers.