Wilkinson Sword Totem
Wilkinson Sword were about to embark on a pan-European roll out of the new Quattro Titanium razor. With the roll out covering many countries, and therefore many languages, the complexity of providing a solution to suit everyone was a challenge, so the client asked us for help.
We developed our totem design to incorporate a simple clip-on header, which was a relatively inexpensive solution, allowing the multi-language marketing messages to be included and still be a commercially viable option. The body of the totem was printed with a single graphic variant to provide economies of scale, as the same totem was used across the pan-European launch. As the totems were preassembled and pre-loaded, we also devised a solution to prevent product coming off the peg hooks in transit. A transit strap was designed from the same material and yield as the totem and header providing a neat solution that ensured product stayed in place.
The simplicity of the solution made the pan-European roll out a commercially viable option that worked. The products were supplied to many countries, ready to hang in stores the moment they arrived.
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Clip Strips & Loading Machines
Since its conception, our Clipstrip has evolved into nearly 1,000 different designs to help increase customer sales.
We believe we can help you hang any type of impulse product, whatever it’s shape or size, the breadth of our clipstrip designs is a testament to this.
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